课程描述：
运营管理是一门研究如何以最有效的方式生产或提供各种产品或服务去实现各种需求的学问，它以管理学、管理经济学为理论基础，以数理统计方法、运筹学方法、计算机信息处理等为手段，以提高运营系统的运行效率、降低运行成本、按质、按量、按进度要求创造或提供客户所需产品或服务为目的，对企业运营系统及其过程进行设计、计划、组织与控制，以提供或创造满足客户需要的产品或服务。
本课程旨在使学生掌握在全球化背景下的运营管理理论、工具和方法以及最佳实践，成为企业运营的主要管理者和重要实施者。
Course description:
Operations management is a science that explores how to produce or provide various products or services to fulfill various needs in the most efficient way. It takes management and management economics as theoretical basis, takes mathematical statistics, operations research and computer information processing as the means. It is to improve the operation efficiency of operating system, reduce operation cost, create or provide customers with the required products or services on schedule and quality for the purpose, to design, plan, organize and control the enterprise operating system and its process.This course aims to make students master the theories, tools and methods of operations management in the context of globalization, as well as best practices, and become the crucial managers and implementers of the enterprise operation.
教学单元：
2.3案例讨论：365天天天演出——田汉大剧院运营模式变革
开篇案例——Oak Hollow医疗评估中心的运营能力
7.7案例讨论：基于6σ的湖南九鼎科技服务流程再设计
9.4业务流程再造与业务流程改善（BPR/BPI）
教材：
《运营管理》
http://www.bookschina.com/7057494.htm
教学团队：
单汨源（课程负责人）
http://ibschool.hnu.edu.cn/info/10462/87962.htm
