4月17日晚，湖南大学工商管理学院与美国萨福克大学索耶商学院以线上联合办学的形式，首次推出中美交互式课堂。索耶商学院市场营销系讲师、综合营销咨询公司Ring Communications创始人Kimberley Ring为大家带来一场丰富多彩的社交媒体营销课程。
On April 17th, Business School of Hunan University launched the first online interactive class with Suffolk University Sawyer Business School. Kimberley Ring presented a diversified social media marketing class. She is the lecturer at Marketing Department of Suffolk University, and she is also a founder of Ring Communications, which is a comprehensive marketing consulting firm.
Kimberley Ring致力于打造创新性和沉浸式课堂。她重点介绍了社交媒体的未来和影响营销人员发展趋势的因素、基于算法和自我选择的电子商务如何进行定制化与数字化转型，详细分析了社交媒体如何成为用户的娱乐及信息获取平台，并与同学们针对“全球社交媒体的现状和未来”进行线上开放式互动讨论。
线上交互式课程
Online Interactive Class
Kimberley Ring is committed to creating innovative and immersive experiential classes. She focused on the future of social media and the factors influencing marketers’ trends, how E-commerce can be customized and digitally transformed based on algorithms and self-selection, and analyzed in detail how social media had become a platform for users to get entertainment and information. Later, she held an open and interactive online discussion with students on ‘the current state and future development of global social media’.
索耶商学院教师与学生
Faculty and Students of Sawyer Business School
线上交互式课堂是工商管理学院推进师生国际化的勇敢尝试。在课堂上，双方学生就“小红书、抖音等中国社交媒体平台对于中国消费者的作用以及平台广告对消费者的影响”进行了深入探讨和分享。
The online interactive class is a big step for Business School of Hunan University to promote international interaction between faculty and students. During the class, students from both sides discussed ‘the role of Chinese social media platforms such as The Little Red Book and Tiktok for Chinese consumers and the impact of platform advertising on consumers’.
线上课堂
Online Class
索耶商学院学生代表提问：“如何看待一个综合性平台同时满足消费、社交、工作等需求？”工管院学生迅速作出有效解答，综合性社交平台始终是以商业利益最大化为发展目标，功能多样化使其具有较强的商业竞争优势与相对集中的消费群体，综合性发展是一个必然趋势。
A student from Sawyer Business School asked, ‘how to consider a comprehensive platform meets the needs of consumption, socialization and work at the same time?’ Our students quickly answered that a comprehensive social media platform always aims at maximizing commercial interests, and the diversification of functions gives it a strong commercial competitive advantage and a relatively concentrated consumer base, and the comprehensive development is an inevitable trend for those social media platforms.
工管院学生
Students of Business School of Hunan University
课后，学生表示希望学院开展更多高水平、高质量的国际交互式课堂，并对未来推出线上互动学分课程表示期待。
After the class, students expressed their hope that the School could develop more high-level and high-quality international interactive classes, and look forward to launching online interactive credit courses in the future.
萨福克大学（Suffolk University）创建于1906年，是美国的一所私立综合性大学，位于波士顿市中心，是波士顿区内第三大学校。索耶商学院获评全球管理15强之一。该校商学院注重探讨新兴的全球经济和不断发展的商业实践。
Suffolk University, founded in 1906, is a private comprehensive university in the United States, located in downtown Boston and is the third largest school within the Boston area. The Sawyer Business School is recognized as one of the top 15 global management schools. The School focuses on exploring the emerging global economy and evolving business practices.
文字：国际交流与认证中心
图片：邱陆雅
责编：解景
审核：彭璐珞
